Cyberclick

Rather than a single project, this case study highlights a series of in-house design and development projects I completed for Cyberclick, a digital marketing agency. Over the years, I contributed to various aspects of the brand’s marketing efforts with different objectives and challenges.

Role

Designer & Frontend Developer

Project Scope

Web Design, HubSpot Development, Graphic Design, Social Media Design

Tools

Figma, Photoshop, InDesign, HubSpot, HTML, CSS, JavaScript, HubL

Objectives

HubSpot Development

Designing and building a Success Story template to showcase client case studies, along with a dynamic listing page for all success stories.

E-book Branding

Creating custom e-book covers and establishing a new InDesign template that allowed the Marketing Team to produce high-quality e-books independently.

Social Media Marketing

Designing ad creatives for a promotional campaign to boost e-book downloads.

Custom Success Story Templates

Cyberclick needed a more engaging and consistent way to showcase client success stories. I designed:

  • Success Story Page: A modular content-block system for readability, with a highlighted results section to engage users. Structured sections (Objectives, Steps Taken, Expanded Results) and text limits ensured concise insights.

  • Listing Page: A dynamic, filterable, and paginated layout for better navigation and reduced information overload.

E-Book Covers & InDesign Template

Cyberclick publishes numerous e-books throughout the year, but their existing process lacked a strong visual identity. Previously, covers were created by simply placing a red overlay over stock images with text on top. I revamped the approach by:

  • Designing covers that aligned with Cyberclick’s red branding, while incorporating strong, single focal points instead of generic overlays.

  • Developing a refined InDesign template that streamlined e-book creation, ensuring the Marketing Team could produce consistent, high-quality designs without always relying on the Design Team.

Social Media Ads

To increase downloads of a featured e-book, I designed social media ad creatives aimed at driving engagement. Key design choices included:

  • A mockup of the e-book as the focal point to create a clear, immediate connection to the product.

  • A Cyberclick-red CTA button set against a light pink and white background for high contrast and visibility.

  • A design approach that was minimal yet bold, ensuring brand consistency while maximizing impact.