Repavar
Repavar, a Spanish pharmaceutical skincare brand, needed a series of holiday-themed email campaigns to promote their products for Cyber Monday, Christmas, New Year, and Valentine’s Day. The emails had to be visually engaging, fresh, and tailored to each holiday, while still maintaining brand consistency across three distinct product lines: Orange, Pink, and Blue. The Orange line was the priority, so it had to be the most visually prominent.
Role
Lead Designer
Project Scope
Email Design
Tools
Photoshop, HTML, CSS, Stripo
Timeline
1 month
Challenges
Limited product photography
Repavar only had standard white-background product shots, requiring me to create extensive custom mockups to create compelling visuals for each campaign.
HTML email delivery
The emails needed to be exported as HTML and CSS so the client could upload them into their own CRM, rather than using a pre-built email platform.
Approach & Process
I designed each email in Photoshop, ensuring the layouts were clean, modern, and aligned with Repavar’s feminine, fresh aesthetic. To compensate for the lack of still-life product images, I created custom hero images by combining product shots with curated backgrounds and textures. This method was used for all holidays except for Valentine’s Day, where the client provided a specific image.
Outcome & Impact
The final designs successfully blended seasonal themes with product promotion, ensuring strong brand consistency while celebrating each holiday. The campaign was complemented by social media promotions, leading to increased email engagement. Thanks to the success of this project, Repavar continues to work with us on new campaigns.
