Solvilla
Solvilla, a luxury real estate agency, needed high-end, professionally designed email templates in HubSpot to replace their previous email tool. Their key objectives were:
Creating three distinct templates for Open House invitations, Properties of the Week, and Market Recap reports.
Ensuring consistent luxury branding while keeping emails lightweight to avoid clipping issues in Gmail.
Designing easy-to-use templates that their marketing team could maintain without ongoing design support.
Role
Lead Designer
Project Scope
Email Design, HubSpot
Tools
Figma, Photoshop, HubSpot
Timeline
3 months
Key Challenges
The client felt constrained by HubSpot’s email limitations at the time, especially for mobile formatting—and needed help on creating high-quality designs within these limits. They also wanted to refresh their old templates without losing brand consistency, modernizing their email designs while maintaining Solvilla’s established luxury aesthetic.
Design & Development Process:
To kick off the project, I met with the client to analyze their previous emails, industry competitors, and inspiration sources. With three templates to design, I prioritized the Open House template first to establish the visual direction.
Concept Development:
Created three distinct visual proposals in Photoshop and Figma, blending elements from Solvilla’s previous emails and their inspiration sources. I incorporated feedback to refine the selected design before moving forward.
Template Creation:
I designed reusable Photoshop templates for each email type, ensuring their team could edit and adapt future emails with ease. I then transferred the inital designs from Photoshop to HubSpot, optimizing layouts to work within its constraints.
Training & Documentation:
I produced video tutorials on HubSpot best practices, covering template editing and platform limitations to empower their team for future use.
Outcome & Impact
The new templates allowed Solvilla to fully transition to HubSpot, enhancing their email marketing while maintaining a luxury aesthetic. The Photoshop templates and training materials improved workflow efficiency, making email creation seamless for their internal team.